IAB report: online advertising exceeded total spent on broadcast and cable TV in 2017, reaching $88B, a 21% increase from 2016; mobile rose 36% YoY to $49.9B (Anthony Ha/TechCrunch)

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Anthony Ha / TechCrunch:

IAB report: online advertising exceeded total spent on broadcast and cable TV in 2017, reaching $88B, a 21% increase from 2016; mobile rose 36% YoY to $49.9B  —  Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report.





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