Facebook says anyone who takes out a British political ad on the social media platform will now be forced to reveal their identity, in a bid to increase transparency and curb misinformation.
The company said Tuesday that it will also require disclaimers for any British political advertisements, which will be archived for seven years in a publicly accessible database.
A House of Commons report this year said democracy is facing a crisis because data analysis and social media allow campaigns to target voters with messages of hate without their consent.
Facebook said: “By having people verify who they are, we believe it will help prevent abuse.”
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