Instagram says it is testing "creator account" profiles with specialized tools like analytics and DM filtering, rolling out more widely next year (Natalie Jarvey/Hollywood Reporter)

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Natalie Jarvey / Hollywood Reporter:

Instagram says it is testing “creator account” profiles with specialized tools like analytics and DM filtering, rolling out more widely next year  —  A small group of high-profile Instagram users are testing the new “creator account” profiles, which offer tools tailored to influencers.





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